Produkt auf Amazon richtig Launchen: Strategien und Vorgehensweisen der Marktplatzerschließung- und ausweitung

Manufacturers and retailers who want to use or expand Amazon as a new distribution channel are facing many decisions. Which product portfolio is suitable for which model, which infrastructure is targeted, where can hidden costs arise and which controlling must be ensured? Here you will get various analyzes and pitfalls you should avoid avoiding to develop a successful sales channel.