Heard of a Tap Through Rate? It may replace the long-standing key metric of click-through rate, as mobile readership of emails is now larger than desktop readership — and it’s still growing, It’s critical for email marketers to take this new landscape into consideration when developing campaign strategies and tactics. In this session, you’ll discover how the future of Email will impact your consumer behaviours and what will impact their decisions in 2017 and beyond.
What You’ll Learn:
- The Future of Customer Centricity – Customer Journey, Real Time Personalisation & Mirco Data
- Innovative Approaches for Winning UX (User Experience) in Email
- How to Build & Innovate Your Future Email Roadmap