Alita Harvey-Rodriguez is known as one of Australia’s leading Digital Marketing Futurist and the brains behind Milk it Academy. A training platform to advance marketers skills into new school digital leadership roles. For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer.
In 2015 Alita was appointed to the Board of Advisors for the Australian Technology and Gadget Expo along side Google Earth inventor David Lorenzini. Today Alita works with Retailers and small businesses to help find clarity in digital leadership by leveraging data to reveal hidden profits and build humanized communication strategies that creates raving fans out of consumers who buy again and again. She does this by taking business and customer centric data and use’s it to find more people who behave and identify with your most profitable customers and then implements strategies to reach them effectively.
Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation.
- Company:Milk It Academy
- Short Bio:Founder
- http://www.milkdigitalstrategy.com.au/
Sessions
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March 30, 2021, 11:50
Unshakeable Customer Loyalty: 3 High-Impact Automation Segments for Loyalty Building
Retail Global Gold Coast 2021 -
May 31, 2019, 14:30
BAM Talks (Business, Advancement & Marketing)
Retail Global Gold Coast 2019 -
May 30, 2019, 14:00
The Loyalty Agenda – Why You Can’t Price Check CX
Retail Global Gold Coast 2019 -
May 24, 2018, 14:55
Stream Session E: Email Marketing Tools To Hack Growth
Retail Global Gold Coast 2018 -
May 23, 2018, 09:45
Workshop 6: Growth Focused Email In 2018 – Retail Email Marketing Masterclass
Retail Global Gold Coast 2018 -
May 26, 2017, 14:25
The Science Of Innovation – Sustaining Vs. Disrupting
Retail Global Gold Coast 2017 -
May 26, 2017, 11:15
Reclaim Revenue – The Mobile Inbox And The Future Of Email Marketing
Retail Global Gold Coast 2017 -
May 24, 2017, 09:45
Email Marketing Masterclass
Retail Global Gold Coast 2017