Scaling Amazon Advertising internationally using the example of the Powerbar brand

March 22, 2023 | 11:55 AM

Description

Initial situation – how is the Powerbar doing on the international Amazon marketplaces?
Evaluation of > 100,000 orders – is Amazon cannibalizing the online shop?
Evaluation of new customer acquisition Amazon vs. online shop
Development of a transnational media plan and budget planning
Cross-country advertising strategy with exclusive insights from Amazon
Resource planning and expectations (time-to-market, sales, profit)
Conclusion results and learnings

Event

Amazon Sales Kongress 2023 March

Speaker

Florian Vette

Co-Founder & Managing Director - MOVESELL, ROPT, Trust1

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