Seller Beware: How Your UPCs and Listing Content Can Get You in Trouble, and How to Vet Programs and Partners

You can be suspended, if not totally banned from Amazon if you select the wrong partner. But it is hard to compete against sellers who are using black hat tactics to get ahead. Service and software providers are in the business of selling you something and leave it to you to evaluate the risks. You should proceed with caution when deciding to use a program that increases reviews, ranks you for keywords or promises to get you on page 1. In Q4 last year Amazon warned sellers to cease and desist violating its seller code of conduct policies.The key takeaways of this session will help you avoid having the keys to your business taken away.

Key Takeaways

• Recognize red flags of suspect applications and non-compliant partners
• Get a list of questions you should be asking to learn if their partners are non-compliant
• Review violations to know what Amazon doesn’t like and why they don’t like it
• Tips for conducting oversight and management of partners
• How to get unsuspended before your case has escalated past the point of no return
• Remedy re-sold UPC violation to reclaim your ownership or acquire a new compliant one