Seller Case Study: Maximize 3R’s (Reach, Response, Results) of Marketing Using Video and Platform-Agnostic Advertising

“Dormeo” means sleep in Italian but that only applies to this company's product. The compelling story of Scot Reid's mattress brand is far from a bedtime story. Scott Reid has awakened customers around the world with a world-domination approach to advertising. The cornerstone of which has been pioneering live and recorded video to generate sales.

Key Takeaways

• Expand your reach with video through a variety of media
• Maximize customer response through videos tailored to their media
• Learn 5 key points for every live or recorded video
• Name 5 key components of every direct response video