Succeeding as a business on eBay takes more than listing a bunch of cool products. Customers behave much the same on eBay as they do elsewhere. Understanding what customers expect, what makes them trust, and what makes them buy can make a massive difference to your sales. The way you present your eBay store and listings, the things you say about yourself, and the policies you set will influence how customers feel about buying from you. This interactive session is totally hands on. 4 of the world’s leading eBay and online experts will share their candid views about several eBay stores. Whether you sell on eBay or not, this session will leave you with some powerful insights that you can instantly apply to your own online business to sell better.