The 1% Playbook: Traffic, Conversion, and Cash Flow Strategies of Elite Brands on Amazon

In his presentation, Jon will share strategies to navigate rising Amazon CPCs and optimize your retail media spend. He will reveal how to arbitrage CPCs across different channels, increase brand awareness through earned media, and leverage free traffic by owning media. Jon will also demonstrate how to integrate PredictiveAI into your creative workflow to enhance CTR and CVR, and uncover nine hidden opportunities to maximize your cash flow. After the presentation, you’ll walk away with actionable insights to drive growth and efficiency across your business.