State of the Amazon Marketplace: What the Data Tells Us

Each year, Marketplace Pulse publishes its Amazon Marketplace Seller Report — one of the most comprehensive data-driven looks at the state of selling on Amazon. This talk walks through the key findings from this year's report, covering trends shaping the seller landscape including competition dynamics, the growing influence of Chinese sellers, and how the marketplace is evolving for brands of all sizes. Drawing on millions of in-house data points, Ben will highlight what's actually changing versus what's noise, and what those shifts mean in practice for Amazon sellers in 2026 and beyond. Attendees will leave with a clearer picture of where the marketplace is heading and the strategic context to make smarter decisions.