Stream Session A: How CRM Can Become the Most Powerful Tool in your Business and the Importance of Harnessing Customer Data.

If integrated and implemented successfully, a great CRM system can be the most powerful tool within a business to achieve complete “customer-centricity”. As Australian consumers become a much more “on-demand” society, the need to understand and predict your customer’s next move before they do is becoming increasingly essential by the day. To meet these expectations, brands need to implement predictive intelligence data systems and intuitive CRM to offer customers what they want, before they think they need it, in the most seamless way possible.