Successfully Empower 1st Party Data for Anonymous Personalization
September 29, 2022 | 10:15 AM
Description
With the inevitable loss of third-party cookies, it’s essential for companies to collect and effectively use first-party data to continue to provide customers with relevant and meaningful omnichannel experiences without compromising consumer data privacy and security. Join Diane Keng as she shares customer stories on how to collect and tag 1st party data, and deliver personalized experiences for anonymous and known consumers that improve marketing ROI, conversions and retention.
Event
White Label World Expo New York 2022Speaker
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