The Amazon Analytics Playbook: 10 approaches to get the most out of your Amazon business using data.

Amazon is constantly rolling out new features and advertising formats, making more and more data available to sellers and vendors

• ... but what do you do with all the data?
• What do the Amazon KPIs mean and how do they differ from “normal” marketing metrics?
• What are the key KPIs from our point of view and how often should you look at them?
• What are typical data cases from day-to-day business and what is our recommendation for dealing with them?