The Anatomy of Successful Video Content

Join this masterclass on multiplying your conversions using the power of video content. Rob Wiltsey of VideoFresh and Liz Downing of Teikametrics will discuss the landscape of sellers today, the stats if video content is used, and how sellers that utilize the right video content can get disproportionate results.

You will start by learning about the time-sensitive opportunity that video content can bring to your Amazon marketing strategy. There’s an arbitrage opportunity to earn customer attention. Take a deep dive into the best practices for high, mid, and low-ticket PDP video content in detail – depending on the type of product, the cost of the product, and other key factors.

Review best practices for Storefront videos, and Paid Video Ads on Amazon. This session will discuss the ecosystem of video content that is peripheral to your Amazon presence itself - namely, organic and paid social media videos, website videos, YouTube videos, and Connected TV.

You will explore the best practices of each, with an emphasis on how you can maximize your ROI throughout.

Primary Learning Objectives:

1. Learn specific video content best practices for increasing traffic to PDP pages through Amazon Video Ads
2. Learn specific video content best practices for increasing conversions on PDP pages
3. Learn practical tips and tactics for how to repurpose video content for other applications to save time, cost, and maximize ROI.