As technology continues to advance, the way people are choosing to interact with businesses is also evolving. According to a recent study by Facebook, one-to-one messaging is becoming a preferred way to communicate across generations. Users are expecting more one-to-one interactions with companies and instantaneous answers to their questions. But how do you do it?
In this session, we’ll explore how you can implement a conversational strategy across marketing, sales, and customer service, and the technology you’ll need to make it successful.