The lost art of selling and how to shape your sales message

Surprisingly, in a world driven by consumer feedback and reviews, most Amazon sellers don’t know their customers and never talk to them. When they do, they don’t know what to do with the information they receive. Such sellers, who still rely solely on the negative reviews that seem to come automatically, miss out on understanding the pre-purchase decision and post-purchase experience of their customers which can be a key element to leave the competition behind.

In his presentation, Mels introduces the lost art of selling by sharing specific steps you can take to utilize such information and consumer insights to change your world for good. He will explain why you need to know exactly to whom you are selling to and how you could define your sales pitch to elevate your sales by speaking the right language to attract the right customer.