The potential of global eCommerce

On November 11, 2018, Alibaba.com websites broke the record for the scale of sales on the eCommerce market for the first time in history. During the Singles Day held at that time, over 1 billion online orders were processed, the value of which is approximately three times the value of the Polish eCommerce market. During the presentation, I will try to prove that the international expansion of brands and websites is a key element of the development strategy and building a long-term competitive advantage of both small companies and global enterprises.