Lightning Talk: The Pricing Trap: How to Sell on Shopify When Amazon Already Set The Anchor

Your product is $34.99 on your Shopify store. Your customer Googles it, finds your product on your Amazon listing for $29.99, and just buys on Amazon. You just paid for the click, and Amazon got the sale.

This talk breaks down the pricing architecture that lets you charge the appropriate price on DTC without losing customers. We cover bundling, subscription framing, and perceived value stacking. And most common pitfalls as a bonus.