Trade 2026 – where is the journey heading?

The 18th Amazon Sales Congress offers a wealth of presentations divided into three tracks. The program is framed on both days by a joint opening keynote and closing keynote. The program is hosted by Maik Busch • REVOIC and Toni Neidhold • AMZELL.

On the first day, Kai Hudetz, Managing Director of IFH in Cologne and renowned expert and sought-after consultant in the German online retail landscape, will deliver the opening keynote for all participants. His topic: "Online Retail 2026 – Where is the Journey Heading?"

The conference then continues in three tracks featuring best practice presentations from leading brands including ODLO, VICTORINOX, ELTEN, and UVEX, covering topics such as full-funnel strategies, Amazon complexity management, profitability optimization, and the presentation of the ASK Award 2026 shortlist.

The program includes networking events, the ASK Award 2026 ceremony, guided city tours of Bad Cannstatt's old town, and the popular ASK Morning Run.