Transform Your Established Brand Into an Amazon Brand-Aligned Business

Vermont Teddy Bear Company (VTBC) is a great case study of a brand that took an off-Amazon eCommerce business model and adapted it to create a winning Amazon strategy. Over the past six years VTBC has doubled its overall revenue. VTBC remains omnichannel and now has five different brands under their corporate umbrella --- but their Amazon sales channel has been the driving factor of their recent growth. Learn how to convert your brand and products into sales growth across online channels.

ales channel has been the driving factor of their recent growth. Learn how to convert your brand and products into sales growth across online channels.

Key Takeaways

• Optimize advertising by dissecting how it’s different for an Amazon business model vs eCom business model
• Look at the variances between data structure and traffic on Google, Amazon and other channels
• Determine the value of when to drive traffic to Amazon vs your own eCommerce site.
• Hear how the company’s brand alignment with the Amazon Brand is impacted by audience, price point and seasonality
• Tailor product development and merchandising to an Amazon sales strategy