Understanding Amazon’s A9 - The Gateway To Ranking With Amazon PPC

You no longer have to be an engineer or data scientist to grasp the science formula and mechanics of A9-if you attend this session. The findings of the tenacious A9 team who conducted a vigorous review and analysis of science literature and video content will be revealed.  Hear how A9 was open sourced to reveal the process (rather than putting behind a paywall), in order to put it in the hands of the Amazon everyday seller. A leading expert will walk you through some complex concepts and break them down into manageable chunks so you can execute into strategies for your business. He will tie this in with using Amazon PPC and some to use to avoid blowing your budget on launch.

Key Takeaways

• Avoid throwing away money on launch by getting methods to work out the best keywords
• Know the impact of micro conversions
• Understand how conversion works on a continuum
• Integrate with your PPC strategies
• Calculate based on Ad placement algorithm to set target ACoS
• Calibrate and do path correction for your conversion rate