Understanding the modern consumer

Technology continues to profoundly change how people spend their time and money — and understanding the consumer is crucial to success in eCommerce. Take a data-driven look at consumer behavior and preferences: How do GenZ and Millennials discover new brands? Which streaming video platform would they never want to live without? How do they think about celebrity-founded brands? How are they prioritizing health and wellness? And how do they think differently about their online and offline personas?