Unlock a New Way to Optimize Your Holistic Advertising Portfolio

If you want to better allocate ad spend and optimize your marketing strategy, you need to have a clear view into campaign performance, advertising impact, and the customer journey. Discover the ways Amazon Marketing Cloud (AMC), the clean room solution for Amazon Ads, gives you the transparent and holistic insights needed to deeply understand your marketing performance. In this session, you will learn how AMC can help you run custom analytics on topics of your choice, such as media mix analysis, audience insights, or path to conversion analysis. These insights can drive strategic optimizations to help you enhance advertising outcomes for your business. Plus, we’ll share use cases, real-world success stories, and tactical tips for leveraging AMC, no matter your current advertising investment.