BackUse Cases for Amazon Marketing Cloud (AMC) - Lightning Round Session
March 25, 2025 | 4:00 PM
Description
In the first half of this session, you'll hear from Nadine Schöepper of BidX, giving you various use cases for AMC and why your brand should get on board. In the second half, Sreenath Reddy of Intentwise will dive into how AMC can help advertisers map out different shopper paths to purchase, calculate more granular New-to-Brand data, and measure LTV. These insights were historically only made available to advertisers that spend on DSP pads, but AMC has expeanded to include advertisers for sponsored ads. Explore this revolutionary new tool and participate in a shared Q&A with both experts.
Event
Prosper Show 2025
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