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Vitakraft: Medium-sized companies and Amazon – Challenges and opportunities

September 25, 2025 | 1:15 PM

Description

Primary and necessary decisions in the last two years. Top-down controlled customer with centralized HR setup. Ways of Working internally and externally: cooperation with other marketplaces and with Amazon (AVS, VM/AVN). Channel-specific assortment instead of full assortment and its future success potential (including deals, promotions, AMS). Internal knowledge building, its transfer and ambassador role for Amazon/E-Commerce.

Event

Amazon Sales Kongress 2025 September

Speaker

Speaker

Monika Gajewski

Backoffice Sales Vitakraft pet care GmbH Co. KG - Vitakraft pet care GmbH & Co. KG

Speaker

Pascal Budig

EU Key Account Manager Amazon, Export and Online Shop - Vitakraft pet care GmbH & Co. KG

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