Lightning Talk: Why Some Amazon Brands Get Counterfeited - And Others Don't

Some Amazon brands attract counterfeiters the moment they gain traction, while others scale to 8-9 figures with minimal infringement issues. This is not luck.

In this talk, I'll break down the structural patterns that make certain brands easy targets for counterfeiting. I'll be explaining how defensibility can be designed into your product and brand so that it would be structurally hard to copy.