Your Brand Is Being Judged: How Online Reputation Management Scorecards Can Help

Who should attend: Attendees who need help addressing the negative impacts of bad reviews and misaligned star ratings, among other factors their brand faces on multiple channels (marketplaces, influencer sites, their own site).

Learn how to develop and apply an online reputation management (ORM) scorecard that features six critical areas to help build and maintain a positive reputation and minimize negative impacts.

This session will unpack:
 Finding your brand’s voice online
 Leveraging good reviews
 Tackling bad reviews
 Anticipating marketplace algorithms
 And a completed scorecard!
Janine will show specific examples that support each of the six scorecard areas to help
attendees visualize how they can get started immediately — even if just small steps are taken.