Your Storefront is Your Secret Weapon: Building a High-Converting Brand Hub

Many sellers build their Amazon Storefront once and rarely touch it again. But the Storefront is one of the only places on Amazon where your brand stands completely on its own, without competitors or distracting ads next to your content. In this session, Daniela shows how to turn the Storefront into a powerful brand hub that supports your full-funnel advertising strategy.

You’ll get a clear look at how to transform a simple brand page into a set of conversion-focused landing pages that work together with your campaigns. Daniela will walk you through a practical framework for building a Storefront that stays effective as your catalog grows, and how to make the most of your existing visuals, including simple animations created with Amazon Creative Studio. You’ll also see overlooked ways to use Storefront modules, how to build subpages for seasonal campaigns, and what to delegate so your team can keep the Storefront performing over time.

This session makes it easy to upgrade your Storefront with changes that turn it into one of your strongest brand assets. You’ll gain practical insights, see real examples, and get steps you can start using as soon as you’re back at your desk.