Abby Neu

Abby Neu leads brand activation and shopper marketing at a scaling, better-for-you CPG company: MUSH Foods. In her role, Abby oversees strategy and activation across the omnichannel retail landscape. With nearly a decade of experience across marketing organizations, Abby joined MUSH from Kroger and 84.51, where she led first-party data collection and omni-channel loyalty communications strategies. Abby is a 2014 graduate of Miami University and a 2024 MBA Candidate at Northwestern University’s Kellogg School of Management.