Alexander Rein

E-Commerce B2B

• Support of national and international e-retailers and marketplaces (Amazon)
• Implementation of the activations negotiated in the annual meeting and close cooperation with key account management
• Planning and responsibility for the activation budget Development of product and brand-related onsite and offsite marketing campaigns taking into account sales and brand goals
• Creation of strategic JBP plans for the continuous development of customers with regard to activation measures
• Conducting data analyses on sales, shop behavior and online marketing campaigns
• Management of digital and creative agencies Independent implementation of projects, e.g. development of a new type of value added pack to increase sales