Alexandr Fridman

I am entrepreneur passionate about people development, inspiration and IT. Have launched my first startup at age 17.

I was born in Riga Latvia and began my career at the age of 13, working in the warehouse and logistics family business. My first job was managing excise duty stamps on the packaging of beverage products. Then came many years of engaging in various projects, sending out cargo ships and containers with important "waste-paper", transporting furniture, clothes, and bicycles. Logistics business was very successful with the volumes within 10 thousand containers a year. However, I didn't just invest in family business growth. I helped it branch out and develop new areas, like the sales department and the customs department for Russia, Belarus, and Ukraine.

I also successfully built WMS system warehouses for large retailers, organized large transport companies that delivered goods from China and the US to European Union and CIS counties, as well as Japanese equipment Nissin, to build factories in Belorus. 15 years of experience in the field of warehouse and transport logistics, conferences in Beijing and all over England, partnerships with China, Japan, England, and USA warehouses.

When I felt like I had studied and achieved all I could, working for my family, the idea of a personal business appeared. I always had a keen interest in hi-tech, new technologies, and the online world. In logistics, everything is individualized, thus leaving no room for scaling. Thus the idea of establishing WAPI started to be realized.