As an interface between sales, marketing and IT, Celia Meinke coordinates all e-commerce activities of OSCAR WEIL GmbH and continuously develops them - from strategy and content to optimizing logistics processes. The family company in its 5th generation combines several well-known brands in the field of household goods and surface treatment, including abrazo, RAKSO, TROLLULL and Metalino, Oscar's. Celia is a mother of two and lives with her family in southwestern Germany. She grew up bilingual German-French and likes to share her experiences around e-commerce and the compatibility of work and family on LinkedIn. Her goal: to shape digitalization in medium-sized companies pragmatically, approachably and with joy.