With over ten years of practice at the front of European e-commerce — from data-driven multichannel retail to sophisticated Amazon mechanics to dynamic social commerce — Christian Horstmeyer combines strategic depth with operational excellence. Inspired by Simon Sinek's "Start with Why," cross-functional initiatives are often started with a clear purpose, teams motivated, and customers delighted. Away from the screen, the passionate family man not only coaches young football talents but also likes to swing the cooking spoon or better the grill tongs — and recently the golf club, always looking for the fairway. His motto "Not titles, but your impact determine your added value" shapes his attitude: He measures success not in hierarchy levels, but in measurable benefits for people, brand and market.