Dušan Popović

Dušan Popović has 17 years of experience leading Byteout Software, an e-commerce consultancy and development agency that specializes in helping Amazon sellers create and grow their direct-to-consumer presence. He and his team have worked with sellers across revenue levels - from emerging brands to 7-figure operations - building Shopify stores, fixing multichannel setups, and helping marketplace-dependent brands become more profitable and defensible while maintaining Amazon growth.

Dušan also advises several e-commerce startups and regularly collaborates with Amazon-focused agencies on cross-channel strategy. His work spans both sides of the Amazon-Shopify equation, giving him insight into the common challenges sellers face when expanding beyond marketplaces into DTC channels.