Ellie Seta

Ellie Seta is the Director of eCommerce at Super Coffee, overseeing DTC, Amazon and digital marketing. Since joining in 2021, Ellie has transformed Super Coffee's digital presence, successfully positioning it as the second-largest bottled coffee brand on Amazon through innovative full-funnel media strategies and operational excellence. Prior to Super Coffee, Ellie led Brand Strategy at Quiverr, a leading Amazon agency, where she developed marketplace strategies for prominent beauty and wellness brands including Drunk Elephant, OUAI, and Quest Nutrition. With nearly a decade of experience scaling high-growth consumer brands in the digital space, she brings a proven track record of transforming data-driven insights into exceptional business results.