Gero Wenderholm

Digital Voice Assistants found their way into our lifes as quickly as no technical gadget has ever done before. Today, we browse the web by talking to our smartphones, asking questions to our cars or having a chat with our smart TVs at home. The ubiquity of the internet, that comes with a voice interface, creates a lot of chances for marketers, new shopping scenarios and a completely new way of customer interaction for brands. This presentation will show a lot of examples for voice marketing, services or products and will outline the differences between eCommerce and Voice commerce.