Jaime Needham

Jamie Needham has a passion for authentically bringing brands and retailer priorities together in the ecommerce space, currently holding the role of Ecommerce & Shopper Marketing Lead, Pureplay at General Mills. With 13 years of customer-facing shopper marketing experience, Jamie's unique approach to embracing innovation and learning continually propels her forward in the fast-paced world of digital marketing.

She is accountable for leading North America Retail’s Pureplay Ecommerce Marketing businesses, which includes oversight of retail media marketing operations across key ecommerce customers and development of emerging business models to fuel long term ecommerce growth. 

Prior to this role, Jamie has supported 11 of the top 15 retailer accounts at General Mills within shopper marketing and stood up a newly created function within General Mills to develop and enact ecommerce strategy within their Meals & Baking brands. These achievements reflect her proactive leadership and commitment to advancing the company’s ecommerce impact. Among her professional accolades, Jamie is the recipient of multiple industry awards for impactful marketing and internal achievements tied to innovation leadership and strategic thinking.