James Roberts

James Roberts is a seasoned digital marketing and eCommerce strategist with over 20 years of experience working both for brands and agencies, driving direct-to-consumer (DTC) and omnichannel growth. He specializes in customer acquisition, engagement, and retention, utilizing data-driven strategies to optimize conversion rates and enhance visibility through SEO, paid media, and alternative channels. James excels in developing comprehensive brand strategies that align marketing, merchandising, and operations to accelerate profitable growth. With a deep understanding of both eCommerce and general business operations, James bridges marketing strategy with execution, ensuring that brands have the right digital infrastructure to scale effectively. In his role with Rowell NYC, he thrives on solving complex challenges and creating strategic roadmaps that help brands realize their full potential.