Jen Kruk

Jen is a passionate builder of and investor in consumer companies, having spent the past 15 years directing her love of consumer brands into her work across M&A, growth equity investing, equity research and capital markets (IPOs & secondary market). She was the second full-time employee at Norwest-backed startup Forum Brands, a tech-driven platform buying and building e-commerce brands, and played a key role in scaling the company to >75 FTEs in just two years. Jen currently leads the M&A function at Forum Brands and is based in New York. She originally relocated from Sydney in 2018 to open the US office of BBRC Private Equity, where she was responsible for North American consumer and retail investments. In Australia, Jen was a top-rated sell-side analyst at Macquarie and Deutsche Bank, where she predominantly covered small-cap consumer, media, financial/tech and general industrial companies. She also accumulated significant capital markets experience in Australia, which included her role as lead analyst on five IPOs.