Job Couwenberg

Eight years ago, I founded the company now known as Roots & Branches with a single product that helped people sleep better- what eventually became the Ella Sleeps brand. Today, that vision has grown into a thriving group of five dynamic health and wellness brands, supported by a dedicated team of professionals. As the founder and managing director, I continuously challenge and collaborate with my team - sparring ideas, refining strategies, and pushing boundaries. Our journey is simple: we test what works, innovate, and strive to be better. I believe that people should use their skills in the right way - discovering and leveraging that unique talent is key to thriving in business.