Joe Sanhanga

Joe Sanhanga is a top-tier Amazon expert and e-commerce strategist with a proven track record of driving millions in revenue across multiple brands. With an accounting degree from York St John University and a business management degree from Cochise College in Douglas, AZ, Joe has mastered Amazon's ecosystem, optimizing sales, advertising, and operational efficiency. Since transitioning from Shopify and WordPress to Amazon in 2017, he has managed and scaled high-performing brands, including Sperti (FDA-approved vitamin D therapy lamps), Alaska Northern Lights (leading seasonal affective disorder light therapy solutions), The Shipping Store (a top e-commerce packaging and labeling company), and ColdSnap (an innovative frozen treat system). His expertise in Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), combined with data-driven strategies in listing optimization, keyword targeting, and ad efficiency, has helped optimize over $120,000 in monthly ad spend through Helium 10's Adtomic, automating and refining PPC campaigns for maximum profitability. Under his leadership, marketplace revenue is projected to reach $28 million in 2025, driven by advanced advertising strategies, bid automation, and continuous A/B testing. Joe is a recognized industry leader, frequently engaging in conferences such as Amazon Accelerate, Prosper Show, and Amazon Unboxed, where he shares cutting-edge insights on scaling brands and maximizing ROI on Amazon.