Justin Fay

Justin Fay has helped to write, direct, and edit some of the most successful Direct Response campaigns of all time, launching products like the George Foreman Grill, OxiClean, and many other popular brands. He has owned and run his own production company, Jaya Productions, for the last twenty years, helping numerous companies enhance and develop their product offerings and move to a Direct-to-Consumer sales model. Justin has championed “Authentic Advertising” for over a decade, using customer voices to communicate authentic love for products. Justin’s work in reality TV series has taught him to use dramatic storytelling to keep audiences engaged, and these lessons have informed more than twelve years of helping some of the world’s largest tech companies and non-profit organizations communicate their brand stories with passion and in a way that keeps audiences engaged.