Kimbery Ho

“Don’t Panic!” is on the cover of my favourite fictional guide to the universe, and I rely on this motto daily in my dynamic role as Channel Strategist & Creative Manager at TikTok in London, where I oversee the creation of compelling and empowering content for their e-commerce arm, TikTok Shop. Before TikTok, I started and led the social media team at Our Grandfather Story, and earned my stripes at TBWA\ Singapore, Ogilvy, Shell, Singapore’s National Heritage Board, and more.

In my free time, I make memes to a semi-viral degree, play the clarinet with the ironically named Not A Clarinet Choir, sew new additions to my wardrobe to combat fast fashion, and do modern hand embroidery with the collective I co-founded, We Told You Sew. I also volunteer my time with Access Singapore, providing career exposure opportunities to disadvantaged youth in Singapore.