Krystel Abi Assi

Krystel has more than 8 years of e-commerce experience. Currently, she is the CEO at Amazon Sellers Society and Sellers Society based in Dubai, UAE and Tallinn, Estonia. She is also a certified Blue Ocean business strategist from INSEAD university and an international speaker and is widely regarded as an industry expert who is asked to share actionable intelligence on how Amazon works in the Middle East.