Laura Kaplan

As the VP, Commerce & Retail Media Partnerships Lead for dentsu Media US, Laura works across the media partnerships group to collaborate with both established, and up & coming partners, uniquely representing the commerce and retail media specialty within dentsu. Her strategic vision is centered on leveraging key partnerships to innovate and drive forward-thinking digital strategies that resonate with the evolving marketplace. Laura's expertise in audience strategy and insights plays a crucial role in understanding and tapping into the unique opportunities that partnerships provide. As capabilities blur across channels and verticals, Laura works to identify and support new strategies and innovative insights to enhance dentsu’s offering for clients. She ensures that the strategies implemented not only meet the current demands of the digital landscape but also set new standards for success in commerce partnerships. Laura is a strategic key thought leader, providing guidance and education on digital strategy.