Lisa has over 13 years’ experience ranging from developing and managing the Sydney 2000 Olympics websites through to Interactive TV, B2B, Telco, Start Ups and Fashion Retailing.
As the E-Business Group Manager at Apparel Group, Lisa developed the multichannel strategy for the overall business as well as the digital strategy for both their fashion brands, Sportscraft and SABA.
She successfully launched the online stores for both brands and developed and managed their supporting digital marketing activities. Lisa also set up and managed the end-to-end process for both online stores including warehousing, fulfillment, packaging and customer services as well as developing and managing product and online content, product images, information architecture, web usability, digital marketing, affiliates programs and more. Lisa comes with a wealth of knowledge and experience and is currently working with Amblique to help their customers make the most of their online presence.
- Short Bio:eCommerce Strategist