Maria von Scheel-Plessen

Maria is a passionate speaker and digital enthusiast.

As Director EMEA Maria oversees media, advertising and performance e-commerce at Gucci in 37 markets building the strategic framework and direction for the region.

Previously Maria held the position of Global Head of Media & Advertising at Montblanc for 4 years where she oversaw the global media and advertisement strategy for 22 markets across all online and offline channels, dedicated to digitally transforming the luxury maison while enabling a seamless user journey, omnichannel setup, attribution modelling to track offline purchases related to Marketing investments to bring transparency into the full Marketing funnel.