Marika Lesche

Marika Lesche is the Director of Influencer Marketing at Thrasio. She manages two teams: one focuses on influencer affiliate marketing and the other runs targeted performance campaigns. Marika started in the influencer marketing space when it was still nascent 10 years ago. Prior to joining Thrasio she was the Director of Influencer Marketing of a DTC brand, built on Influencer Marketing with 80% of the annual $30M revenue generated by influencer campaigns. Marika holds a BA in economics, an MA in marketing and an MSc in data analytics. She moved to the United States from Germany and lives in New York City.