Mike Frekey

As a long-tenured Amazon advertising expert and digital marketer, Mike Frekey brings extensive hands-on experience working with over 200 brands and 100,000+ ASINs, having successfully managed more than $80 million in advertising spend. His expertise lies in helping businesses achieve strategic and profitable growth on Amazon through data-driven strategies and proven methodologies.

In his previous role as Head of Marketing Operations and Analytics at Perch, he implemented advanced strategies in PPC, pricing, forecasting, and promotions to scale brands within a marketplace-first ecosystem. His collaborative approach with product development and growth teams has consistently delivered exceptional results, establishing him as a trusted authority in the Amazon advertising space.

Driven by his mission to never stop growing and guided by the motto "You are the opportunities you make," he continues to push boundaries in the ever-evolving landscape of Amazon marketplace optimization. His comprehensive understanding of the platform's complexities and commitment to strategic growth makes him a valuable resource for brands seeking to expand their Amazon presence.