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Nicola Baumgartner
Founder - Shuyao Teekultur
Biography
In 2006, after many years of corporate experience (including Bertelsmann, Daimler Chrysler and KarstadtQuelle), business graduate Nicola Baumgartner founded her own company Shuyao Tea Culture with the Shuyao Tea Lounge on the Kö in Düsseldorf.
The on-site brand experience formed the basis for the development of the multichannel strategy with stationary and digital sales channels: web shop, Amazon Marketplace, B2B wholesale for retail partners and teleshopping, where she has succeeded in making Shuyao the No. 1 tea brand in teleshopping in recent years.
In 2020, Nicola Baumgartner and the inclusive Shuyao team were awarded the Inclusion Prize for outstanding commitment and sustainable concepts for realizing inclusion in the Small Business category by Federal Minister of Labor and Social Affairs Hubertus Heil.
In 2022, the Handelsblatt voted her one of the 50 best entrepreneurs for her sustainable and social commitment.
Website
https://www.shuyao.de/Sessions
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