Pablo Pelenur

Prior to becoming an Entrepreneur, Paul had a trailblazing career in FMCG with Procter & Gamble, Red Bull, and as CEO for a Pharmaceutical Co. Always envisioning the Future, Paul established Vanguardia Trading while working as an Expat to enable global access to the best USA sourced consumer goods. This led to tapping into the Amazon platform back in 2011 and building a Branded Products business from scratch driving sustainable growth for the past +10 years. Since 2021, building on solid sourcing and logistics Vanguardia has expanded into multiple marketplaces, becoming one of the lead Sellers with Kroger and GiantEagle via the Mirakl platform. When not dreaming about eCommerce Paul enjoys cycling, competing in IronMan triathlons, kitesurfing, and hanging out and traveling with his wife and young adult “kids”. Paul holds a Bachelor's and Masters of Engineering degrees from Cornell University.